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Japanese studios and independent creators are jumping into NFTs and digital collectibles, and anime fans in the US are paying attention. Before you connect your wallet, here's an honest look at what's real, what's risky, and what's actually worth the hype.
Plenty of American fans have figured out how to turn shelves full of imported figures and doujinshi into actual income. Whether you're thinking about flipping rare collectibles or launching your own fan merch shop, here's what the successful ones know that you probably don't.
From Harajuku streetwear to dreamy kawaii accessories, Japanese fashion is having a major moment with Gen Z creators — and your For You Page probably already knows it. But finding out where to actually buy these brands, how much they'll run you, and how to navigate international shipping? That's a whole different quest. We did the homework so you don't have to.